James Lopez

The beginnings of digital marketing technology can be traced back to the 1980’s, when computers became sophisticated enough to store huge volumes of customer information. For a brief moment, no one knew what would happen in digital marketing, but by the 90’s it all became clear.

Upselling is a sales technique whereby a seller induces the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale. While it usually involves marketing more profitable services or products, it can be simply exposing the customer to other options that were perhaps not considered.